Content Marketing Training Course

Description

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Content Marketing Training Course Description

In this course, participants learn how to apply successful content marketing strategies. Learn the techniques for maximizing impact and understand the role of storytelling in content creation.

Participants will learn how to be proficient in using digital tools for content marketing. Participants will be guided by the trainer and coached in a workshop-style environment.

Content Marketing Training Course Objective

• How to identify different types of content and their purposes.
• How to develop skills in creating engaging and relevant content
• How to interpret data to refine content strategies.
• How to align content marketing with business objectives.

Content Marketing Training Course Learning Outcome

• Able to design a basic content marketing strategy.
• Able to produce original content tailored to specific audiences.
• Able to analyze and utilize data for strategic decisions.
• Able to master in aligning content marketing with business goals.

Content Marketing Training Course Content

This course is designed to equip participants with comprehensive knowledge and practical skills in content marketing and creation.

Participants will learn the role of analytics in content marketing. Develop skills in strategic content planning and implementation.

Module 1 – Fundamentals of Content Marketing

This module introduces the core concepts of content marketing. It explores the strategic importance of content in digital marketing and the role it plays in engaging audiences and driving business objectives.

• Introduction to content marketing basics · Lecture
• Analyzing Successful Content Campaigns · Workshop
• Developing a content marketing plan · Group Activity

Module 2 – Content Creation and Curation

This module delves into the creation and curation of content, focusing on  storytelling, consistency, and brand alignment.

• Effective Content Creation and Curation· Lecture
• Crafting a Story for Your Brand · Workshop
• Creating a Content Mix for a marketing Campaign · Group Activity

Module 3 – Digital Tools and Analytics in Content Marketing

This module focuses on the digital tools available for content marketing, including analytics for measuring and optimizing content performance.

• Digital content creation tools and analytics for strategic decisions · Lecture
• Analyzing Data from a content marketing campaign· Workshop
• Creating content variations and adjustments from analytics insights · Group Activity

Module 4 – Integrating Content Marketing into Overall Business Strategy

The final module integrates content marketing with broader business strategies, emphasizing alignment with organizational goals.

• Integrating Content Marketing. · Lecture
• Creating an integrated marketing content plan · Workshop
• Aligning and matching content to business goals · Group Activity

HRD Corp TTT Certified Trainer

The trainer for this content marketing training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRD Corp.  He is principal consultant for Kognifi. Come and join the training course that we offer.  Be trained by our experienced consultant and trainer with more than 30 years experience.  With global lessons learned in Fortune 500 companies to share with participants.

Kognifi is an HRD Corp (HRDF) Training Provider

Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia.  Kognifi provides HRD Corp claimable training in Malaysia.  Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.

How To Order Our Training Courses

Determine the training course you want your team to attend Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course.

• In-House Training
• Public Training

We will then send you the official quotation for the HRD Corp Levy grant application. This quotation will be digitally signed to verify that it’s from Kognifi Sdn Bhd.

Contact Us for a Training Proposal