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What is O2O Business?
The meaning of O2O is “Online to Offline” which indicates the flow between the online and the physical world usually gathered around marketing in order to influence the decision of purchase for the consumers.
This can be seen when you are able to pay online and receive or pick up the product offline, through physical store or probably some third party location. There are many examples of brands that do both online and offline to serve their customers which are for instance, IKEA, Starbucks, Uniqlo and etc.
Other than that, it will serve the purpose to the consumers when they are happy with the ability to do both methods of shopping and will increase their user experience. They will know how much a brand care about their satisfaction when they have alternative ways to shop and fulfill their needs.
Why Do You Need O2O For Your Business?
The answer is simple, it will help you get more customers because these days, it is all about the convenience of doing things. Imagine how nice it is to be able to browse through the products online and if they are curious of what it really is like, they can just visit your physical store.
Moreover, with the connection of both online and offline, you might be able to improve web traffic and store traffic. Not just that, it will also help you to be a trusted brand when the consumers believe that your business is reachable and easy to associate with.
Furthermore, if you implement O2O in your business, your business will be able to grow especially when your business if stable and established. It will create more opportunity when you combine both offline and online as you can never underestimate the power of sharing on the internet could do to your brand.
What Can You Learn?
We have the training for Business O2O Strategy and Marketing Plan where you can learn more about your target audience so you can serve the right industry of your product. Not just that, you will be able to accurately formulate the conversations to relate to the buyer persona and influence them locally or even globally.
If you are interested with the training course from us or want to learn more about O2O Marketing Training Course or anything related, come and join the Training Course that we have that will be trained by our experienced consultant and trainer with more than 20 years experience from his previous job.
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Come and join us for a better experience! Go to this training registration form for the training.
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