JTBD and Digital Value Proposition Webinar with MaGIC

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Understanding Digital Value Proposition

This Digital Value Proposition webinar gives a basic understanding of Jobs to be Done (JTBD) of a digital product and the must knows when proposing a value of a digital product. 

In this session, learn how to define what a product does with the JTBD framework , the implications of a digital transformation on value proposition and what needs to be done for a digital value proposition.

Webinar Presentation Details

This webinar is presented by Kognifi’s Principal Consultant, Logarajah Thambyrajah. The platform was Zoom and FB Live and organized by MaGIC, the Malaysian Global Innovation Center.

Digital Value Proposition Webinar Overview

JTBD and the Value Proposition

• Know how to define what a product does with the JTBD framework
• What are JTBD Expected Results
• What are Values

Digital Transformation

• The implication of digital transformation on value proposition
• The time-money opportunity values of DT as related to the JTBD
• The JTBD values of DT

Digital Value Proposition Analysis

• Review a product’s value proposition process
• Zoom, GRAB, Introduced to the VP Canvas

Identifying a Digital Value Proposition

• Propose a value proposition for the digital product
• Recap the VP Canvas
• And the 3 step process of the Ideation, Solutioning and Execution

References

Jobs To Be Done concept and idea

Value Proposition Canvas and Design concept and ideas

Digital Transformation Strategy, Solutioning and Planning Training

Kognifi conducts customized training in digital transformation for organizations and businesses. Reach out to us for a customized training plan to fit your requirements. Contact Us form is below, after the about trainer and company details.

HRDF TTT Certified Trainer

If you are interested with the new type of training course from us, come and join the Marketing Plan Training Course that we have that will be trained by our experienced consultant and trainer with more than 20 years experience from his previous job. The trainer for our training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRDF. 

Logga is a Certified Project Management Professional (PMP) and is the principal consultant for Kognifi.  Logga has managed many large projects successfully and you can view these details on his LinkedIn profile.

Kognifi is a HRDF Training Provider

Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia and is an approved HRDF training provider (TP) by HRDF. We are listed in the HRDF portal. You can search for Kognifi on this HRDF link.

If you are looking for training courses in Malaysia and trained by a good consultant and a HRDF Claimable Training Provider from Malaysia, check out more training courses that we have to offer and most certainly they are all HRDF claimable courses.

Training Course Contact Form

Contact us for more details about the pricing and also any general enquiries about our training or services below

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