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What is Marketing Plan?
A marketing plan is a comprehensive document that outlines your marketing strategy for a specific period of time. It covers key elements such as target audience, market analysis, marketing objectives, strategies, and budget.
Why Do You Need a Marketing Plan?
- Provides direction and focus
- Helps control marketing results
- Sets measurable goals and KPI
- Aligns sales and marketing activities
- Manages financial resources effectively
Kognifi offers a Marketing Plan training course as part of its marketing training program in Malaysia. These corporate training management courses are approved HRDCorp (HRDF) Claimable Training Courses.
4 Modules
Certificate of Achievement
Duration
2 days | 14 hours
Marketing Plan Workshop
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.
Marketing Plan Training Course
Marketing Plan Training Course
In this course participants will learn into:
- Knowing how to create a marketing plan
- Knowing how to structure the marketing plan for implementation
Key Components of a Marketing Plan:
- Executive Summary: A brief overview of the plan.
- Market Analysis: Understanding your target market, competition, and industry trends.
- Marketing Objectives: Defining specific, measurable, achievable, relevant, and time-bound (SMART) goals.
- Marketing Strategies: Outlining the tactics you will use to achieve your objectives. This includes:
- Product: Defining your product offerings and their value propositions.
- Price: Setting competitive pricing that aligns with your target market and financial goals.
- Promotion: Selecting the right channels to reach your audience.
- Place: Determining the optimal distribution channels for your products.
- Marketing Budget: Allocating resources to different marketing activities.
- Implementation Plan: A detailed roadmap for executing the plan.
- Risk Management: Identifying and mitigating potential risks.
- Performance Tracking: Monitoring and evaluating the effectiveness of the plan.
Personal Impact
There are several professional and personal benefits likely to accrue for the participants of this training course, including:
- Enhanced Strategic Planning
- Improved ROI on Marketing Investments
- Strengthened Competitive Position
- Data-Driven Decision Making
- Aligned Teams and Collaboration
- Risk Management and Adaptability
- Increased Employee Competence and Confidence
Who Should Attend?
This training is ideal for anyone involved in planning, implementing, or managing marketing and sales strategies who wants to enhance their knowledge and deliver impactful results.
- Marketing Professionals
- Sales Managers
- Brand Managers
- Product Managers
- Corporate Leaders and Decision Makers
- Entrepreneurs and Startups
- Consultants and Advisors
Reach us here
Contact us for more details about the pricing and also any general enquiries about our training or services below
Contact Us For Training Class Detail
HRDF Claimable Training 2025 – Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.
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