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Why You Need Marketing Plan Training?



Marketing Plan Training equips individuals and organizations with the skills to create strategic, actionable, and results-driven marketing plans.
This training covers all the important aspects of marketing success, from understanding target audiences to becoming an expert in promotional strategies.
Get HRDF Marketing Plan Training with Kognifi
Marketing Plan Training Class
You will be guided by our 30 years experienced trainer and coached in a workshop-style environment.
Click the Marketing Plan Training Course link to see the detailed course outline.

Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.
What You’ll Learn in This Course

This hands-on training equips participants with essential skills, including:
- How to set sales targets and marketing budgets
- How to use the modern marketing mixes
- How to create a go to market (GTM) campaign plan
- How to schedule and implement the GTM plan
There are 4 modules in this course
Module 1
- The financial numbers related to marketing · Lecture
- Linking the numbers to marketing activities · Workshop
- Presenting the Marketing Financial Plan · Group Activity
Module 2
- The modern marketing mix required to meet the top line · Lecture
- Developing the marketing mix plan · Workshop
- Presenting the marketing mix plan · Group Activity
Module 3
- Brand, product and sales activities to deliver the numbers · Lecture
- Developing the activities required to meet the marketing mix · Workshop
- Presenting the GTM plan and costs · Group Activity
Module 4
- The GTM campaign planning process · Lecture
- Listing the activities and campaign creation plan and costs · Workshop
- Presenting the GTM readiness activities · Group Activity
Contact Kognifi to Learning From Our Experience Trainer
Kognifi offers a complete set of marketing plan tools designed to help businesses clearly see demand trends and improve marketing performance and long-term growth and sustainability in an increasingly competitive business landscape.
Paired with Loga, Kognifi’s expert trainer with extensive experience in marketing, market research and data analysis, you’ll gain practical, hands-on training to maximize the potential of these techniques.
Plus, our expert instructors are industry veterans who provide personalized feedback and support, ensuring you gain the confidence to execute your strategy effectively.
Gain access to one-on-one coaching sessions with experienced leadership mentors.
Course Instructor

Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned

Unlock Your Skills Potential
Why should you choose Kognifi?
A certification from Kognifi can make a significant impact on your professional growth.
Contact Us For Training Class Detail
HRDF Claimable Training 2025 – Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.
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