This post is also available in:
Melayu
Skyrocket Your Success
Why Your Business Needs the Right Marketing Strategy?

The right marketing strategy can transform your business by attracting the right audience, increasing sales, and building lasting brand loyalty.
Whether you’re a startup or an established company, understanding your audience and crafting a tailored plan is crucial for success. But with countless options like digital marketing, social media, and content marketing, how do you choose what’s best for your business?
Develop Your Marketing Strategy. Learn the fundamentals of market research, positioning, the marketing mix and campaign planning.
For personalized advice and comprehensive training on mapping strategic direction for your business development, contact Kognifi training consultants today.

Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.
Identifying Your Target Audience and Goals

Before diving into tactics, define who your ideal customers are and what you want to achieve. Ask yourself:
- Who are my customers, and what do they need?
- What are my short-term and long-term business goals? A clear focus ensures your efforts deliver results, whether it’s brand awareness, lead generation, or customer retention.
There are 5 strategic direction for you to focus:
- Market Segmentation
- 4P Marketing Mix
- Value Proposition Canvas
- Brand Strategy and Brand Drivers
- Sales Funnels and Marcom
- Business Model Canvas
Take Action with Kognifi’s Marketing Expertise
Kognifi offers several marketing training courses in its marketing training program in Malaysia. These corporate training courses are approved HRDCorp (HRDF) Claimable Training Courses.

There are 4 modules in this course
- Module 1 · Strategic Frameworks for Business Development
- Module 2 · Using SWOT And PESTEL To Identify Market Risks and Opportunities
- Module 3 · Using Porters 5 Forces Framework and PLC To See Industry Trends
- Module 4 · Selecting Strategic Options for Positioning Direction and Growth
If you are interested with the new type of training course from us, come and join the Marketing Plan Training Course that we have that will be trained by our experienced consultant and trainer with more than 30 years experience from his previous job. The trainer for our training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRDF.
Course Instructor

Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned
Our Google Reviews
Aqilah
Executive graphic & marketingPauline Yee
Business Development ManagerMuaz Basir
PR & Marketing ExecutiveNew to Marketing? Start here.



Related Posts
Reach us here
Contact us for more details about the pricing and also any general enquiries about our training or services below
Contact Us For Training Class Detail
HRDF Claimable Training 2025 – Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.
- HRDF Training Courses List 2025 - 2nd January 2025
- Project Management Training Course - 31st December 2024
- Preparation Before Taking the PMP Exam - 24th December 2024