Marketing Strategy Training Program

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Setting Business Direction and Objectives

A marketing strategy program helps you identify your target customers, position your brand effectively, and create campaigns that drive consistent results.

Businesses that adopt structured strategies often see improved brand visibility, stronger customer loyalty, and increased sales.

Kognifi Sdn Bhd’s marketing strategy program offers a comprehensive training course designed for sales, marketing, and business development professionals. This 2-day workshop, led by experienced trainer Logarajah Thambyrajah MBA PMP, equips participants with practical tools to map strategic directions and select options that achieve business objectives.

Whether you’re launching a new product, expanding into new markets, or simply aiming to strengthen your brand, our program gives you the tools and strategies to succeed.

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Why Businesses Need a Marketing Strategy Program

Without a structured plan, many businesses waste resources chasing the wrong opportunities. A marketing strategy program helps you:

• Define business direction and objectives clearly.
• Select the right strategies for market entry and growth.
• Understand customer segments and buyer behavior.
• Align marketing activities with measurable outcomes.

When your strategy is aligned with market forces and customer needs, your business can achieve sustainable growth while minimizing risks. Crafting an effective marketing strategy, infused with insights from the 10 effective marketing strategies for 2025

Why Your Business Needs the Right Marketing Strategy?

The right marketing strategy can transform your business by attracting the right audience, increasing sales, and building lasting brand loyalty.

For personalized guidance and comprehensive training to navigate market forces using frameworks like SWOT, PESTEL, and Porter’s 5 Forces, 👉 Contact Kognifi Sdn Bhd training consultants today.

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Or send in an enquiry form. We will respond within 24 hours on a working day.

What You Learn in a Marketing Strategy Program

The marketing strategy program offered by Kognifi covers practical and proven frameworks used by successful organizations worldwide. Participants learn how to:

• Apply SWOT, PESTEL, and Porter’s 5 Forces to analyze risks and opportunities.
• Use the Ansoff Matrix and BCG Matrix for growth and product positioning.
• Map out customer segments, buyer personas, and value propositions.
• Design a marketing mix (4Ps + 1C) tailored to your target market.
• Build strategic business cases for decision-makers to approve faster.

Kognifi’s marketing strategy program, where the curriculum unfolds across four modules packed with actionable insights. Starting with strategic frameworks, you’ll explore business goals using Jobs To Be Done (JTBD) to define product offers, benefits, and value propositions focusing on utility and happiness values. Key Results and Objectives (KROs) with KPIs like revenue targets, market share, and EBIT help measure success and build customer value through metrics such as NPS and LTV.

At Kognifi Sdn Bhd, we specialize in training and coaching programs designed to equip professionals, business owners, and teams with practical marketing skills. Our marketing strategy program is structured to combine theory with real-world application, ensuring you leave with a roadmap that works for your unique business challenges.

This ensures that your strategies are not just theoretical but grounded in real business needs and actionable insights.

Why Choose Kognifi’s Marketing Strategy Program

Kognifi Sdn Bhd’s marketing strategy program is HRD Corp claimable and conducted in an interactive workshop format. With decades of experience in Fortune 500 companies and GLCs, our trainer guides participants step by step in applying strategy frameworks to real business cases.

Course Instructor

The program isn’t just about learning, it’s about doing. You’ll leave with a complete strategic plan customized to your business, ready to implement.

Past participants praise the program’s real-world applicability, with many reporting 40% efficiency gains in strategy formulation. As a HRD Corp claimable course awarding Certificates of Competency (80%+ pass), Achievement (50-79%), or Attendance, it validates your skills. Led by Logarajah Thambyrajah, with 30+ years in MNCs like Dell and Flextronics, the mentorship builds a competitive edge in 2025’s AI and sustainability-driven landscape.

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What You’ll Gain from Kognifi’s Expert-Led Training

Kognifi’s course, led by experienced trainer Logarajah Thambyrajah, is a comprehensive 2-day program that includes a certificate of achievement, a course handbook, a real-life case study, workshop activities, and assessment tests.

Unlock Your Full Growth Potential

Marketing Strategy Public Training Workshop Dates

• Time: 9:00am to 5:00pm | 2 Day
• Date: See the public training here for upcoming class
• Venue: Kognifi Office,Phileo Damansara 1, Selangor

Contact us for more details about the pricing and also any general enquiries about our training or services below

With HRDF-claimable options, Kognifi’s marketing strategy training program makes it easier than ever to upskill without the financial burden.

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Contact Us For Training Class Detail