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Since the emergence of the internet in 1983 (according to history the Internet started as ARPANET) the world hasn’t looked back, it’s been a tale of one invention or the other; overtime skill and creativity birthed web masters who took the internet to another level (The modern internet) using web page elements. The internet has now gone beyond sending and receiving mails, or just connecting and chatting up with friends’ families or colleagues; the internet has now become a tool for serious business. Recently the emergence of Web 2.0 (where you have the search engines, social media, blogs, vlogs and a lot more) come in to dominance, internet marketers have employed various tools to get traffic on their side (with the main purpose of selling more products or just earning from advertisers);
The SEO part of a web page certainly has been a great tool for driving traffic leveraging on the presence of search engines (Google, Bing and others); this in turn has made the search engines come up with algorithms that defines how search results would be shown to users. Technically all you need do is follow certain rules and you will be appearing on the first page of a search engine.
Various Web Page Elements
So, the internet has grown in a lot of ways, the face interaction online has also changed; the competition has gotten stiffer, thousands of beautiful websites are created on a daily basis; the beautiful part of this trend is that it has come to stay, the world will always evolve, new innovations will always be birthed. Here in this article we are going to touch the various web page elements that makes a web page – there are lots of beautiful web pages out there, its takes the most strategic ones to stay catchy and bring prospects or sales where appropriate.
What exactly are the components of a web page?
A website of made up of many components, parts and what have you, for the basic web page elements each and every part is very important for great results (a website isn’t like Motorbike that needs the parts to screw together to work effectively) the web page requires an appropriate interaction of its components structured with time and Space to give great results.
A Web page is basically a document that is suitable for the world-wide web, this document can easily be interpreted by web browsers in any dimension (could be mobile, tab or a personal computer) this means what you actually see when you are browsing the internet is a web page (it is what displays).
Web pages are made up of some essential parts (usually it is different web page for different developers) however, there are some features that are all inclusive that is; no matter the kind of web page you building it must have text, images and video for example. You can now decide to tweak the text (change the font of make it larger), image or video to fit the purpose of your website.
Looking further at the basic web page elements, we would consider the following: –
1. Visual Design Navigation Content Responsiveness
Visual Design – This includes the front-end elements and is unarguably the most important basic web page elements, a good visual design will help prospects retention (they won’t have to visit your website and leave hurriedly because the text on the page is too tiny or because there’s a color riot in the design).
The Visual Design consists of the following: –
Space Text Video
Button Style Fonts
Space – Space is a very important design tool, it defines readability and flow over the years the scope of space in web pages have evolved, more developers now consider space as a design tool for example the level of space between lines in a paragraph should always be the same (i.e. equal spaces around text; same applies to images too)
It should be noted that images and texts surrounded by spaces appears larger and is always a focal point;
unlike the ones clustered in a tighter location. Ensure your web page elements are well organized (with sets of spaces between the elements this in turn will make each word or button stand out clearly).
Text – Text is everything your web page is about, the text preaches the message of your website or web page (Content), if the texts on your web page isn’t beautiful and attractive, you would have issues with conversions. So, it should be well organized grammatically correct and maybe (universal).
Video – Videos have become somewhat of a modern thing, the usual thought is that a video will make your page load slowly (which can be correct is some cases, if not well deployed or implemented). Recent research has shown high conversions from online videos (most people will rather watch the video than read a text). Basically, the video (playing in the background) tells your company story, this would explain your business directly to the visitor. The video (playing at the background), is used as a bait to entice visitors immediately they land on your page. While it is true (in some cases that the video could make your web page load slowly, it is also known that connection speeds are increasing and devices (mobiles, tabs and Pc) are fitting well with improved network capabilities.
Button style – Websites button styles should be unique and recognizable i.e. consistent color, shape or design effects.
Fonts – The web was once filled with only a few typographical fonts; These two (Arial and Courier) will come to mind first because they were readable by most computers and browsers. But in recent times things have changed and that is no longer a limitation for designers and developers. Still typographical fonts are still important for two main reasons (which is) for compatibility and for licensing.
By using a web font service, type is type online, this makes it really important for search engine optimization, and designers don’t need to make images out of their type to make a certain look consistent. Usually organizations have a unique typography basically used for identification. Your font should speak for you anywhere you are. Ensure that they are beautiful, colorful where necessary and most important perfects the text (or content) you are giving out.
Navigation – This actually looks like a peripheral element, but in the real sense it is very important, you definitely want your visitors to scroll through your website with absolute ease; it doesn’t have to be complex or complicated you just might need to reduce the navigational menu so that your visitors don’t get confused. You should design a simple navigation framework for website for example, you can include directional arrows to make the site more user friendly. The easier the better.
Content – Yes!!! Content is everything, the text, the images, the videos and all. People will only visit your web page because of what you are offering. So, here we can say “information is king” because people want to learn more, you need to keep pushing up relevant stuffs to them. What this means is that the real reason why people visit your web page is because of content, the way the content is laid out will help them read it more efficiently and effectively. Using items like paragraphs along with headers (and the likes) will make it very easy to read, while web page elements such as a well- organized list or a relevant link will make the text pretty easy to skim through. All of these parts fit together to create page content that your readers will enjoy.
Responsiveness – Statistics have shown that more people get on the internet with mobile phones and tablets; it is important to evolve with this trend and make your website mobile responsive. hence, it is able fit well in a mobile.
2. CTA (Call to Action) and Credibility
CTA (Call to Action) and Credibility– Call to action defines the purpose of your website; after a visitor might have skimmed or scrolled through your website getting all the information they need in the process, there need to be an urge to do something (take action) use actionable (catchy) words as a bait to allow visitors take action.
Credibility doesn’t come overnight, it must have taken lots of consistent hard work to build your reputation; So, your web page should get the trust of visitors, you shouldn’t go about putting plagiarized contents on your web pages, be creative and intellectual, make use of verified links and give credits where appropriate.
The SEO as a part of the Web Page Elements
SEO is known as Search Engine Optimization, simply defined as optimizing your website so that it will be visible and users can easily find it on search engines (Google, Bing and others). SEO doesn’t just come into play; it comes alongside contents (the point of attraction is the content you are putting up and you want users to find). This content natural habitat is your website (practically defined as info that lives on the world-wide web).
And particularly for bloggers the Search Engine Optimization thing; has become an easy alternative to paid ads and other forms of getting traffic. So, when you have the proper keywords and your blog post is properly indexed (with your website), you can be sure of high rankings on the search engines, so whenever a search is made on google or other search engines; be assured that with the right SEO tools in place your website will pop-up first, this will ultimately drive traffic alongside the possibilities to share your blog posts on the social media. So, the main purpose of the SEO content is to use (created) content to leverage on search engines to attract search engine traffic.
Going further, a couple of things need to be in place before you can refer to your content as search engine optimized ;
Keyword Research: This is the first step to take in optimizing your website content. It involves you leveraging on the needs of people, i.e. you will be required to do a research on keywords that already has a high search volume; then you can write on topics that are in vogue (people are already searching for information about these topics).
The keyword research is a very important task that must be undergone is you are to get anywhere with optimizing your Search Engine Contents. Keyword optimization analyses deeper and uncovers new keyword opportunities sometimes it’s not about getting people to visit your website; it’s about getting the right people to do so. For example, if you sell electronics on your website (e-commerce), you’ll need to define your keywords research going deeper; check if users search for TVs or Blu-rays this would help in properly judging the value of your keywords.
Content Organization: This is very important for traffic retention, your contents and your SEO strategy must be related in every sense. This would help visitors logically navigate through your website easily and thereby retaining traffic.
It is important to know, that with new websites springing up every day, the competition for search engine rankings gets tougher, busier and stricter; so, for these search engines it is important to keep changing algorithms in other to cope with the heavy traffic that comes from searches. The real challenge for website owners is to keep being in touch with SEO trends.
The SEO is a very important tool for gaining great reputation and increasing website traffic. The more you find a way to reach your prospects, the more the chances you’ll get a product sold. Do not forget to analyze your website from time to time; this would enable check your progress and see if you would need to do more as regarding your SEO techniques.
Conclusion
You need to put a lot in place to make a web page stunning, interactive and relevant. Following the steps listed above is one sure way, you only need to keep up with the pace of the evolving technological world.
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