This post is also available in: Melayu
Digital Skills Training Scope
- How to use digital tools
- How to use automation tools
- How to plan digital transformation of a work flow or process or task
- How to determine what digital tools are required
- How to determine what can be automated
Kognifi’s digital skills trainings in Malaysia covers three main expertise and skills areas:
Kognifi’s Digital Skills Training Courses are HRDF Claimable
Kognifi is a HRDF Training Provider
Kognifi is an approved training provider (TP) by HRDF. We are listed in the HRDF portal. You can search for Kognifi on this HRDF link.
Kognifi is a marketing and consulting company for digital consulting services and digital skills trainings in Malaysia.
HRDF TTT Certified Trainer
The trainer for this digital marketing training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRDF.
He holds a MBA from the Paris Graduate School of Management (PGSM) and a BSc from University Kebangsaan Malaysia (UKM). He is fluent in both English and Malay.
He has over 27 years of Sales and Marketing experience with multinational companies such as B. Braun Medical, Tyco Healthcare and Dell Asia Pacific.
Digital Transformation Trainings
All the trainings listed here involve some form of digitisation and digitalisation. We take the current process used by the companies, and break it down into components. This starts off the digital transformation process.
Then we identify those components that can be digitised (converting process components into ones and zeros) and digitalised (integrating the digitised process components into an automated workflow).
This approach is based on the principles of ITTOs. Inputs, Tools, Techniques and Outputs. This is a core concept in managing work and tasks.
The results are the trainings listed below for sales and marketing and also project management.
Additionally, if you would like to know how to do a digital transformation project for other work areas, we can run a workshop for your team. Our digitalization expert has conducted digital skills training on digitalization. This will guide them to identify the processes that can be digitalised and upskilled. Click the button below for the workshop details.
Sales and Digital Marketing Courses and Trainings
We have 15 courses for sales and marketing. These trainings include the principles and the background of the subject matter. And how digitalisation has improved the productivity of these work areas.
Participants will learn why we need to do these tasks and how to do them effectively with digital tools and techniques. They will learn the inputs and expected outputs for these tasks and how it can be measured for performance management.
Digital Marketing Skills Training Course Malaysia is HRDF Claimable
You can see the complete HRDF Corporate Digital Marketing Training Courses List at the following page. Click the button below for the HRDF claimable courses list.
This digital marketing training course in Malaysia by Kognifi is HRDF claimable. The criteria for claiming from HRDF is for the training to be conducted by a HRDF approved training provider and the trainer to be certified by HRDF.
Corporate Digital and Online Marketing Strategy Training
In this digital skills training course, participants learn about strategy formulation and performance control with digital tools. This is the most important task as it determines clarity on all actions and resources leading up to audience engagement and spend by the company.
The trainings are:
- Conducting Market Research
- Strategy Formulation
- Digital Marketing Management and Analytics
Digital Marketing Sales Funnel and Branding Training
In this digital skills training course, participants learn about the brand drivers and how buyers relate to the product or service offered. This is where the target audience makes micro decisions in buying an item. Trainees will learn how to use digital tools and how to apply brand drivers digitally.
The trainings are:
- Brand Management
- Product Management and the Marketing Mix
- Customer Journey and Search Engine Marketing Training
Digital Content Marketing Training
In this digital skills training course, participants learn about content creation to engage target audiences. This includes humans, search engines and technology platforms. This is where the battle for relevancy during the promotion process is decided. Trainees will learn how to effectively use digital tools and automation to do this effectively and fast.
The trainings are:
- Content Creation and Management
- Optimisation for Technology
- Content Platforms
Digital Marketing and Promotion Training
In this digital skills course, participants learn how to effectively reach, deliver and imprint their marketing messages to activate their target audiences. This is where the brand experience, recall and effectiveness of all the preceding work gets tested and measured. Trainees will learn how to use digital tools and platforms to achieve this.
The digital marketing skills and knowledge required can come across as very deep functional skills in marketing. And with experienced guidance and training process, participants learn how to skill up very quickly.
“I liked that the training was focused on teaching us hands-on how to setup WordPress and the like. By going through the steps one by one with the trainer, it helped commit what we learnt to memory. Thus, it was easy to learn and enjoyable too! I appreciate the commitment of the trainers– Faith Wong ((for WordPress Training)
The trainings are:
- Search Engine Marketing
- Digital Marketing Upskilling Training
- Google Ads Campaigns
- Omni Channel Campaigns
- Influencer Marketing and Social Media
In this digital sales skills training, participants learn how to manage the O2O sales process and sell to individuals and large buying organisations. This is where the personal effectiveness of people and their tools determine the sales outcomes. They will learn how to use digital tools and platforms to automate and speed up prospecting and selling.
The trainings are:
- Search Engine Optimization (SEO) Skills for Prospecting and Leads
- Sales and Customer Management Tools
- Selling Skills and Account Management
Digitalized Project Management, Courses and Training
We have included this as payment and collection from customers are based on delivery and fulfillment.
A business needs to collect payment for work done. Particularly so for businesses based on projects. And if projects run without an end or collections, then the cost of doing business goes up.
Improved collections and better cash conversion cycles helps with the company’s cashflows and financial standing with project financing groups.
The biggest issues faced today is scope creep, change control management and customer acceptance and approvals. And little Napoleons tend to get in the way.
Project teams need to learn how to manage these project factors with digital tools, to ensure that the customer approvals are on track to fulfill contractual requirements. Our digital skills trainings in this section guide participants in how to manage these for optimal results.
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