This post is also available in: Melayu
RM2,600.00
Brand and Communication Management Training Course Description
In this course, participants will learn how to:
- Create a brand strategy with the 4As mix
- See marcom touchpoint activation opportunities
- Identify common communication problems that may be holding you back
- Enhance your ability to handle difficult situations
Description
This post is also available in: Melayu
Brand and Communication Management Training Course Description
In this course, participants will learn how to do strategic brand management. And understand the appropriate tone, structure, and language for different types of written communication Participants will identify common communication problems that may be holding them back. This is a HRDF Claimable Course. It is part of the management training courses offered by Kognifi. This course is from the perspective of Management, Finance, and Response Centers. If you are looking for an in-depth Brand Management Course, then look at our Kognifi Brand Strategy Management Training Course. Brand manager, brand marketing team, PR team, and marketing communication teams will be guided on how to use brand management principles to manage and deliver to stakeholder expectations.
Brand and Communication Management Learning Objectives
- How to create a brand strategy with the 4As mix
- How to see marcom touchpoint activation opportunities
- How to identify common communication problems that may be holding you back
- How to enhance your ability to handle difficult situations
Brand and Communication Management Learning Outcomes
- Able to create a brand strategy to trigger activation
- Able to trigger activation at communication touchpoints
- Able to identify common communication problems that may be holding you back
- Able to enhance your ability to handle difficult situations
Brand and Communication Management Training Course Content
This training course has the following elements and content. The learning method will be based on lectures on the subject matter, interactive discussions, group activities and quizzes to test understanding
Module 1 · Mapping Business Objectives Into The Brand For Results
This module will introduce participants to business strategy and objectives. And how the brand is related to delivering the business objectives. Participants learn about target audiences and market segments. And how the 4As marketing mix is used to shape the brand strategy.
- Business objectives, 4As and the brand strategy · Lecture
- The brand strategy and positioning statements · Coaching Workshop
- Able to create a brand strategy to deliver business objectives · Group Activity
Module 2 · Marcom Touchpoints And Media Channels For Brand Placements
Participants learn to see communications touchpoints for customer brand activation. Learn how touchpoints can impact or trigger audiences to take desired actions and brand acceptance. See touchpoints as brand activation opportunities on the customer journey.
- Touchpoints and triggering audiences · Lecture
- Creating touchpoints for brand placements · Coaching Workshop
- Able to propose brand placements for audience activation · Group Activity
Module 3 · Creating Positive Relationships and Growing Self-Awareness
This module introduces participants to explore ten ways to build positive relationships, including using uplifting messages. During this session, the participant will identify their communication strength and weaknesses through several reflective exercises.
- Creating positive relationships – exploring 10 ways to build positive relationships
- Growing self-awareness – Self confidence assessment – Reflection and Discussion to find ways to improve self
- Communication basics – Reflective exercises to find each participants Strength & Weakness in communications
Module 4 · Behavioural Aspects of Communication
This session will explore our frame of reference and the assumptions that we make. The participant will also take place in an activity that will strengthen their ability to speak about communication concepts more easily and improve their self-image by interacting with others.
- A frame of reference – explore our FOR and make assumptions
- Techniques for the workplace – 2 key elements of effective message: preparation & delivery
- Assertiveness – how we impact others by how we see ourselves. How to improve self-image and deal with difficult situations assertively and positively
Learning Paths
- Learning Path: Marketing
- Learning Program: Marketing Communications
HRD Corp TTT Certified Trainer
In this brand and communication management training course, 2 trainers will be involved to collaborate their expertise in brand management and communication skills.
Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRD Corp. He is principal consultant for Kognifi. Come and join the training course that we offer. Be trained by our experienced consultant and trainer with more than 30 years experience. With global lessons learned in Fortune 500 companies to share with participants.
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Kognifi is a HRD Corp Training Provider
Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia. Kognifi provides HRD Corp claimable training in Malaysia. Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.
How To Order Our Training Courses
Determine the training course you want your team to attend Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course.
- In-House Training
- Public Training
- It is 2 days training event from 9.00 am to 5.00 pm.
We will then send you the official quotation for the HRD Corp Levy grant application. This quotation will be digitally signed to verify that it is from Kognifi Sdn Bhd.
Contact Us for a Training Proposal
HRDF Claimable Training 2024 - Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.