Creating a Mobile Marketing Strategy for Your Business

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Understanding Mobile Marketing Strategy

Mobile marketing is a cross – platform, digital marketing strategy designed to reach targeted customers on their smartphones , tablets or other mobile devices through websites, email , social media, and applications. Therefore, to keep the attention of your potential customers you need to make your contents more personalized.

Over the years , customers have begun to shift their attention to mobile devices as well as more money investing in the best devices offered. As we all know the reason why people like about mobile device and its marketing is the fact that it reaches the audience at a real time right where they are.

Why is Mobile Marketing Important?

The reason why business needs to implement mobile marketing is because your consumers consider their mobile phones like someone who is connected to them more than anything or  technical assistance. Take it for instance, most of you are probably browsing through your mobile phones.

Therefore, mobile phones are the best devices for you to promote your products. A lot companies have been using mobile marketing for a more successful product campaign and it will usually get them more engagement.

That is why you need to step up and start implementing mobile marketing makes companies succeed better than older forms of marketing.

What is The Type of Mobile Marketing Strategy?

There are a few types of mobile marketing strategy that you can start doing in your business if you have not. By implementing these types of marketing in your business your number of sales will go up in no time.

Mobile Friendly Websites

We all know how much time is spent on the mobile phones and how we are basically tied to it as we go through browsing information, social media and even the most recent update of the global news. Therefore, businesses should have a website that is mobile friendly so it will also improve the user experience and improve their impression.

Advertising in Mobile Games

Have you ever played games on your mobile phones? Do you realize how much advertising there is in some of the games? Some games will even let you earn points just by watching ads without having to pay for the features. Yes it could be annoying to the user but at least you gain exposure and it will definitely stay on their mind for quite sometime.

Applications on Mobile Phone

This will always be one of the most effective type of mobile marketing because mobile app shopping is considered easy without having to access a third party website to either browse or make any payment. People are really enjoying the advanced technology that allows them to shop on their mobile phone, logged in and complete with their personal information especially during this period of having to quarantine.

How to develop Mobile Marketing Strategy

When you and your teams are developing a strategy for mobile marketing, make sure to keep it simple as possible because simplicity is always the best to reach out to your audience.

Not just that, you should also make sure to build up mobile marketing strategy that will definitely work for your business. Just because everyone else is doing it does not mean you have to. Take a closer look on how you operate and balance out the pros and cons of the suitable type of mobile marketing for you as this will help you save money and time.

Other than that you have to make sure that you know the behavior of your customer because they are the one with buying decision. Look at what you can do to satisfy their requirements and analyze if they use your service more on the mobile type or a desktop type. Either way you can still consider the optimization of mobile marketing for your business.

Learn More About Mobile Marketing Strategy

HRDF TTT Certified Trainer

If you are interested with the new type of training course from us, come and join the Mobile Marketing Strategy Training Course that we have that will be trained by our experienced consultant and trainer with more than 20 years experience from his previous job.

The trainer for our training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRDF. 

Logga is a Certified Project Management Professional (PMP) and is the principal consultant for Kognifi.  Logga has managed many large projects successfully and you can view these details on his LinkedIn profile.

Kognifi is a HRDF Training Provider

Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia and is an approved HRDF training provider (TP) by HRDF. We are listed in the HRDF portal. You can search for Kognifi on this HRDF link.

If you are looking for training courses in Malaysia and trained by a good consultant and a HRDF training provider from Malaysia, check out more training courses that we have to offer and most certainly they are all HRDF claimable courses.

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