What is Social Selling?

This post is also available in: Melayu

From Cold Calls to Smart Connections: The New Age of Selling

Have you ever wondered why traditional cold calling feels harder than ever?

That’s because today’s buyers are different. They’re informed, connected, and make decisions long before talking to a salesperson.

Enter Social Selling, the art of using social media platforms like LinkedIn, Facebook, and Instagram to build relationships, create trust, and generate leads.

Instead of interrupting people with sales pitches, social selling helps you attract them through authentic engagement and value-driven conversations.

If you’re in sales, marketing, or business development, learning social selling is no longer optional; it’s essential.

Understanding the Basics: What Is Social Selling?

Are you tired of cold calls that go nowhere?

Social selling is a sales strategy that leverages social networks to connect with potential customers, understand their needs, and nurture relationships before making a pitch.

It’s not about spamming messages or posting endless promotions, it’s about:

• Building a strong personal brand that shows your expertise
• Listening and engaging with your target audience’s interests
• Sharing valuable content that educates and informs
• Starting genuine conversations that lead to trust and sales

Why Do You Need a Marketing Plan?

• Provides direction and focus
• Helps control marketing results
• Sets measurable goals and KPI
• Aligns sales and marketing activities
• Manages financial resources effectively

Social selling replaces pushy sales tactics with authentic relationship-building and that’s why it works so well in today’s digital-first market.

For personalized advice and comprehensive training on discovering the essence of leadership. 👉 Contact Kognifi Sdn Bhd training consultants today.

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How Social Selling Works in Practice

This process transforms your social platforms into a relationship engine that feeds your sales funnel naturally.

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Contact Kognifi to Learning From Our Experience Trainer

Course Instructor

With Kognifi Sdn Bhd, you get expert trainers, practical workshops, and a curriculum designed to deliver results in Malaysia’s dynamic market.

Plus, our expert instructors are industry veterans who provide personalized feedback and support, ensuring you gain the confidence to execute your strategy effectively.

Learning Highlights – Social Selling Training Content

In this course, participants will understand the evolving buyer behavior in Malaysia’s digital-first landscape and adapt their sales strategies accordingly.

And how to use social media to build relationships, generate leads, and accelerate sales.

Participants will undergo a 2-day classroom training covering 4 modules. The Social Selling Training Class includes:

Module 1 · Strategic Social Listening & Prospecting

Participants learn how to define and refine their Ideal Customer Profile (ICP) and buyer personas to target the right audience effectively. Participants learn to set up alerts and use social listening tools to monitor relevant trends and conversations.

Topics Covered:

• Buyer personas
• Exploring social media platform audiences
• Setting up news feeds, Setting up Social listening tools

Module 2 · Building Your Magnetic Personal Brand

Participants learn how to create a personal brand statement that communicates the unique value they offer to their target audience. Participants will learn how to build authority and thought leadership to enhance trust and credibility in B2B and B2C sales contexts.

Topics Covered:

• The “human element” in B2B and B2C sales
• Creating a professional photo and banner
• Setting up for Social Search Engine Optimization (SEO)
• Showcasing expertise:
• Extend personal brand across platforms

Module 3 · Engaging With Value & Building Your Communities

Participants learn how to balance value-driven engagement with promotional content on social platforms. Participants learn how to build and nurture a client network through personalized connection requests and strategic engagement.

Topics Covered:

• Hierarchy of engagement on social media
• Distributing content strategically
• Nurturing existing connections
• Company social media policy: Handling negative comments/trolls

Module 4 · Converting Social Engagement to Sales Outcomes

Participants learn how to craft personalized, value-driven direct messages (DMs) with clear calls to action to advance prospect relationships. Participants learn to measure and analyze social selling performance using key performance indicators (KPIs).

They learn to develop consistent habits and an action plan to sustain long-term social selling success.

Topics Covered:

• Identifying buyer intent
• Crafting effective Direct Messages (DMs)
• Handling objections on social media
• Key social selling KPIs

This training course is an HRDF Claimable Course and is part of Kognifi’s corporate governance training programs. All our courses are 100% HRD Corp claimable, making it easier for you to invest in your team’s growth.

Get guidance and hands-on exercises to collect and present data for business trends and growth outlook.

or contact us thru WhatsApp

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Contact Us For Training Class Details