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Brand Management Training Classes
In this Brand Management Training Classes, participants learn how to do strategic brand management.
Learn how to create and manage brand elements to create a brand strategy to deliver business objectives. Create brand drivers, brand elements and a brand book to trigger customer activation with marketing communications.
Participants will be guided by the trainer and coached in a workshop style environment course. Participants are guided on how to apply these lessons to activate people and grow the business.
Brand Management Training Classes Topics
This Brand Management Training Course has 4 module. For each module, participant will learn how to create a brand strategy for customer communications and create a brand book for brand identity and marcom.
This course will cover the following topics.
- Mapping Business
- Marketing Communications
- Brand Identity
- Brand Placements
Brand Management Training Contents
This Brand Management Training Course includes the following content. This is relevant for both physical, traded, manufacturing and digital product management.
- Brand strategy
- Brand value
- Brand equity model
- Integrated marketing communications
- Positioning statements
- Brand drivers
- Brand essense
- Buying motives & WII FM matching
- Brand book
- Marcom touchpoints
- Media channels
- Touchpoint as brand activation