Kognifi · Work Tips · Framework example

Condo Decision Journey Orbit

A new condo project in the city. Buyers arrive from eight channels and travel down the customer decision journey in the centre. Our project's sales funnel and three competitors orbit the journey in 3D, competing for the same buyers at every stage. Drag the scene to rotate it.

TOFU · Awareness · Acquisition MOFU · Consideration · Activation BOFU · Evaluation · Revenue Close · Purchase · Revenue Retain · Loyalty loop · Retention + Referral
Drag to rotate · scroll to zoom · click a stage or rival

Movement through the journey

Buyers entered
0
Won by us
0
Referrals back in
0
Lost to nearby launch
0
Lost to resale
0
Lost to renting
0

Buyers by channel

Measurement plan

How movement gets tracked

  1. Tag every link in ads, posts, portal listings and WhatsApp broadcasts, so each enquiry carries its channel.
  2. Track website actions: floor plan views, brochure downloads, loan calculator use, WhatsApp clicks, appointment bookings.
  3. Record every lead in one place with its source, campaign and which of the four buyers it is.
  4. Log every show-unit visit against the lead, then booking, loan approval and signed agreement.
  5. When a buyer walks away, note where they went: another launch, the resale market, or back to renting.
  6. After handover, survey owners and track referrals they bring in.

Example lead record fields

Stage

Visitor → Lead → Appointment → Visited → Booked → Loan approved → Signed → Owner → Referrer

Source and campaign

Captured from tagged links and enquiry forms

Buyer

First-time buyer, Upgrader, Investor, Family adviser

Lost to

Nearby launch, Resale market, Keep renting, No decision

Buyer flow and all numbers on this page are simulated for illustration. A buyer leaks to whichever rival is closest in the orbit at that stage. Set real targets from your own website and sales records.