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Communications Plan Training Course Description
In this course, participants will learn how to use brand drivers, stakeholders lists and agile principles to create a change management plan.
Participants will be introduced to the use of brand driver placements to activate target audiences. Participants will learn how to create action plans to implement these communications funnels to influence their target audiences.
Participants will be guided on how to use these frameworks to create effective communications plans to deliver business objectives.
- Knowing how to create a change management plan of action
- Knowing how to how to create a list of stakeholders and change potential
- Knowing how to get expertise to design the brand book elements
- Knowing how to create a communications funnel from the customer journey
- Able to create the scope of work and trackable action plan
- Able to create the stakeholder management plan
- Able to manage brand book design and development
- Able to create an events and media placement plan
Communications Plan Training Course Content
This training course has the following elements and content. The learning method will be based on lectures on the subject matter, interactive discussions, group activity and quizzes to test understanding.
Module 1 · Creating A Change Management Plan Of Action
Participants learn how to create a plan of action to communicate desired changes. Learn how to use Agile principles and project management tools to craft the action plan.
- The scope of work and plan of action framework · Lecture
- Creating the SOW and POA · Coaching Workshop
- Able to create the SOW and trackable POA · Group Activity
Module 2 · Create A List of Stakeholders and Change Potential
Participants create a list of stakeholders from the target audiences and market segments. Learn how to track stakeholders moving towards the desired states of the brand drivers.
- Stakeholders’ management and desired states tracking · Lecture
- Creating and tracking changes in stakeholders · Coaching Workshop
- Able to create the stakeholder management plan · Group Activity
Module 3 · To Get Expertise to Design the Brand Book Elements
Participants learn about resources required to create the brand elements and media for the campaign. Learn the work involved and how to select the appropriate expertise to get the work done.
- Communications elements work to be done · Lecture
- Assigning resources and expertise to get the work done · Coaching Workshop
- Able to manage brand book design and development · Group Activity
Module 4 · Create A Communications Funnel from The Customer Journey
Participants learn the customer journey and sales funnels. Learn how to create a communications funnel to place the brand drivers for activation.
- The customer journey · Lecture
- Intercepting customers with communications funnels · Coaching Workshop
- Able to create an events and media placement plan · Group Activity
- Learning Path: Marketing
- Learning Program: Marketing Communications
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HRD Corp TTT Certified Trainer
The trainer for this digital marketing training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRD Corp. He is an SEO Consultant and the principal consultant for Kognifi. Come and join the training course that we offer. Be trained by our experienced consultant and trainer with more than 30 years experience. With global lessons learned in Fortune 500 companies to share with participants.
Kognifi is a HRD Corp Training Provider
Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia. Kognifi provides HRD Corp claimable training in Malaysia. Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.
How To Order Our Training Courses
Determine the training course you want your team to attend Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course.
- In-House Training
- Remote Online Training
- Public Training
We will then send you the official quotation for HRD Corp Levy grant application. This quotation will be digitally signed to verify that its from Kognifi Sdn Bhd.