{"id":1828,"date":"2019-07-24T13:41:34","date_gmt":"2019-07-24T05:41:34","guid":{"rendered":"https:\/\/www.kognifi.my\/?page_id=1828"},"modified":"2020-11-23T15:55:46","modified_gmt":"2020-11-23T07:55:46","slug":"perundingan-dan-perancangan-strategi-pemasaran","status":"publish","type":"page","link":"https:\/\/www.kognifi.my\/ms\/perundingan-dan-perancangan-strategi-pemasaran\/","title":{"rendered":"Perniagaan O2O strategi Consulting dan Pemasaran pelan"},"content":{"rendered":"<body><div>\n<h2 class=\"wp-block-heading\"><body><div>Strategi pemasaran Consulting<\/div><\/body><\/h2>\n<\/div><\/body><body><div>\n<p class=\"wp-block-paragraph\"><body><div>Dalam perniagaan dan dalam talian ke offline O2O strategi perundingan, <a href=\"https:\/\/www.kognifi.my\/ms\/tentang-kognifi\/\">Kognifi<\/a> bekerja dengan anda untuk mewujudkan pelan pemasaran strategik dan rangka kerja yang berkesan untuk mencapai pasaran sasaran anda. <\/div><\/body><\/p>\n<\/div><\/body><body><div>\n<p class=\"wp-block-paragraph\"><body><div>Ini menjadikan pemasaran anda membelanjakan dengan cekap dan boleh diukur. Dan anda mendapat petunjuk yang berkelayakan.<\/div><\/body><\/p>\n<\/div><\/body><body><div>\n<p class=\"wp-block-paragraph\"><body><div>Ini <a rel=\"noreferrer noopener\" aria-label=\"Go to Market Plan (GTM) (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/sales\/gtm-strategy\" target=\"_blank\">pergi ke pelan pasaran (GTM)<\/a> [zotpressInText item=&#8221;<wpml_curved wpml_value=\" w2at9dag=\" adalah=\"\" langkah=\"\" yang=\"\" paling=\"\" penting=\"\" dalam=\"\" pelan=\"\" pemasaran=\"\" anda.=\"\" jika=\"\" andaian=\"\" asas=\"\" tidak=\"\" disokong=\"\" oleh=\"\" data=\"\" maka=\"\" perbelanjaan=\"\" anda=\"\" akan=\"\" menjadi=\"\" salah=\"\" mengakibatkan=\"\" pulangan=\"\" purata=\"\" di=\"\" bawah=\"\" untuk=\"\" pengiklanan=\"\" atau=\"\" roi=\"\" ke=\"\" atas=\"\" sumber=\"\" digunakan.=\"\"><\/wpml_curved><\/div><\/body><\/p>\n<\/div><\/body><body><div>\n<p class=\"wp-block-paragraph\"><body><div>Kognifi, sebagai <a href=\"https:\/\/www.kognifi.my\/ms\/agensi-pemasaran-digital-kl\/\">agensi pemasaran digital yang ditubuhkan di KL<\/a>, boleh membantu anda dalam membuat ini dalam talian untuk kerja saluran pemasaran di luar talian. <a href=\"https:\/\/www.kognifi.my\/ms\/perunding-utama\/\">Perunding SEO Kognifi<\/a> boleh membimbing anda melalui aktiviti ini.<\/div><\/body><\/p>\n<\/div><\/body><body><div>\n<h2 class=\"wp-block-heading\"><body><div>Strategi O2O perniagaan dan rangka kerja pelan pemasaran<\/div><\/body><\/h2>\n<\/div><\/body><body><div>\n<p class=\"wp-block-paragraph\"><body><div>Sebuah <a href=\"https:\/\/www.kognifi.my\/ms\/seo-ms\/perunding-seo-malaysia\/\">perunding digital yang layak<\/a> dan pakar boleh membimbing anda dalam perkara ini.<\/div><\/body><\/p>\n<\/div><\/body>\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-total-time\"><span class=\"schema-how-to-duration-time-text\">Time needed:&nbsp;<\/span>2 days<\/p><p class=\"schema-how-to-description\">Bagaimana untuk memulakan dengan O2O pergi ke pelan pasaran. Masa di atas bergantung kepada kerumitan skop kerja yang terlibat.<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1567472037299\"><strong class=\"schema-how-to-step-name\"> Strategi pemasaran perniagaan dan produk <\/strong> <p class=\"schema-how-to-step-text\">Kami akan mendapatkan input anda mengenai matlamat pemasaran dan perniagaan anda dan di mana anda mahu melihatnya pergi. Kemudian kami mendapat butiran produk dan perkhidmatan anda. Anda beritahu kami yang anda mahu jual. Dan mengapa anda fikir mereka akan membeli daripada anda. <br><br> Kami akan melakukan analisis pasaran dan memberi respons kepada anda dengan data mengenai daya saing dan industri pada khalayak sasaran yang anda inginkan untuk produk anda. Berdasarkan analisis ini dan keputusan anda, satu kenyataan kedudukan pembezaan akan skop untuk langkah seterusnya. <\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1567472119637\"><strong class=\"schema-how-to-step-name\">Sasarkan khalayak dan dalam talian ke luar talian (O2O) strategi pemasaran<\/strong> <p class=\"schema-how-to-step-text\"> Berdasarkan langkah 1 di atas, kami terus menjelaskan demografi khalayak sasaran ke dalam diskret pembeli Personas. Hal ini membolehkan perbezaan jenama pemandu untuk dipadankan dengan Personas untuk pemasaran strategik O2O. <br><br> Kami kemudiannya boleh menentukan saluran dan platform khalayak dalam talian untuk menjangkau Personas dan menentukan platform dalam talian yang mana untuk digunakan bila dan untuk tujuan apa. <\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1567472194461\"><strong class=\"schema-how-to-step-name\"> Pemacu jenama dan penggubalan saluran jualan <\/strong> <p class=\"schema-how-to-step-text\"> Berdasarkan langkah 2 di atas, kita kini boleh dengan tepat merumuskan perbualan untuk mengaitkan produk kepada Personas pembeli. Driver jenama ini akan memberi tumpuan kepada pemesejan untuk mempengaruhi Persona sasaran di Malaysia atau di peringkat antarabangsa. <br><br>Ini adalah satu langkah penting untuk mendapatkan momentum untuk menerima produk atau perkhidmatan oleh penonton sasaran. Perjalanan pelanggan dan tercorong jualan kemudian boleh dipetakan berdasarkan kepada pemacu jenama, pesanan dan platform. <\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1567472269324\"><strong class=\"schema-how-to-step-name\"> Pergi ke strategi pasaran <\/strong> <p class=\"schema-how-to-step-text\"> Berdasarkan langkah 3 di atas, kita kini boleh menentukan bagaimana untuk pergi ke pasaran. Bahagian taktikal pelan ini menentukan jenis kempen perjalanan pelanggan untuk disiarkan berdasarkan pada jenama dan pemesejan kempen yang dikehendaki. Dan apa yang KPI dan metrik untuk setup dan menjejaki untuk menguruskan usaha pemasaran. <br><br> Sebagai contoh, acara, influencer, iklan, e-mel, media sosial, kempen kandungan dan carian. Pada masa ini, belanjawan pemasaran akan dibelanjakan dengan berkesan atau akan dibuat. <\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1567472321108\"><strong class=\"schema-how-to-step-name\"> Pelan Pemasaran <\/strong> <p class=\"schema-how-to-step-text\"> Dan akhirnya pelaksanaan pelan. Perniagaan O2O pelan pemasaran strategik adalah dokumen yang komprehensif strategi dan taktik. Tetapi ia memerlukan pelaksanaan yang baik, pemantauan dan perubahan kawalan. <br><br> Melainkan anda adalah Pengurus Projek, kawalan ketat baris masa dan penghantaran jualan yang dirancang dan kolalan pemasaran dan keputusan mungkin off. <br><br> Sebagai Pengurus Projek, kita boleh membuat pelan tindakan berdasarkan sumber yang dikenalpasti dan garis masa yang diperlukan. Dan projek menguruskan kempen untuk melaksanakan pelan. <\/p> <\/li><\/ol><\/div>\n<body><div>\n<h2 class=\"wp-block-heading\"><body><div>Perniagaan O2O Marketing strategi perundingan<\/div><\/body><\/h2>\n<\/div><\/body>\n<div class=\"wp-block-genesis-blocks-gb-container gb-block-container aligncenter\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\" style=\"max-width:1600px\"><body><div>\n<p class=\"wp-block-paragraph\"><body><div><a href=\"https:\/\/www.kognifi.my\/ms\/perunding-utama\/\">Digitalization utama dan Perunding strategi, Logga<\/a>, mempunyai lebih daripada 28 tahun jualan dan pengalaman pemasaran dengan Fortune 500 Syarikat di Malaysia. Beliau telah berjaya menjalankan <a href=\"https:\/\/www.kognifi.my\/ms\/kemahiran-dan-kepakaran\/digitalization-expert-malaysia\/\">latihan digitalization<\/a> serta <a href=\"https:\/\/www.kognifi.my\/portfolio\/digital-marketing-hair-salon\/\">projek pemasaran digital <\/a>dan kempen di Malaysia.<\/div><\/body><\/p>\n<\/div><\/body>\n\n<body><div>\n<p class=\"wp-block-paragraph\"><body><div>Lakukan berhubung dengan kami untuk perniagaan O2O skop perundingan strategi perbincangan tentang bagaimana kita boleh bekerjasama dengan anda untuk mengembangkan perniagaan anda lebih jauh. Untuk hasil luar talian yang lebih baik dari jualan dalam talian dan saluran pemasaran anda.<\/div><\/body><\/p>\n<\/div><\/body>\n\n<body><div>\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.kognifi.my\/ms\/hubungi-kami\/?lang=ms\"><body><div>Dapatkan Perkhidmatan<\/div><\/body><\/a><\/div>\n<\/div><\/body><\/div><\/div><\/div>\n<body><div>\n<h2 class=\"wp-block-heading\"><body><div>Rujukan<\/div><\/body><\/h2>\n<\/div><\/body><p>[zotpressInTextBib]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategi pemasaran Consulting Dalam perniagaan dan dalam talian ke offline O2O strategi perundingan, Kognifi bekerja dengan anda untuk mewujudkan pelan pemasaran strategik dan rangka kerja yang berkesan untuk mencapai pasaran sasaran anda. Ini menjadikan pemasaran anda membelanjakan dengan cekap dan boleh diukur. Dan anda mendapat petunjuk yang berkelayakan. Ini pergi ke pelan pasaran (GTM) [zotpressInText [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":224,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["post-1828","page","type-page","status-publish","has-post-thumbnail","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Perniagaan O2O strategi perundingan dan Pemasaran pelan | Kognifi<\/title>\n<meta name=\"description\" content=\"Strategi O2O perniagaan dan rangka kerja perancangan pemasaran untuk mendapatkan perniagaan anda dalam talian dan mendorong trafik ke kedai luar talian anda di Malaysia. 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The timing above is dependent on the complexity of the scope of work involved.","totalTime":"P2DT0H0M","step":[{"@type":"HowToStep","url":"https:\/\/www.kognifi.my\/ms\/perundingan-dan-perancangan-strategi-pemasaran\/#how-to-step-1567472037299","name":"Business and Product Marketing Strategy","itemListElement":[{"@type":"HowToDirection","text":"We get your inputs about your marketing and business goals and where you want to see it go.  Then we get the details of your products and services.  You tell us who you want to sell to.  And why you think they will buy from you.  We will then do a market analysis and respond to you with the data on the competitive and industry forces on your desired target audience for your product.  Based on this analysis and your decision, a differentiation positioning statement will be scoped for the next steps."}]},{"@type":"HowToStep","url":"https:\/\/www.kognifi.my\/ms\/perundingan-dan-perancangan-strategi-pemasaran\/#how-to-step-1567472119637","name":"Target Audience and Online to Offline (O2O) Marketing Strategy","itemListElement":[{"@type":"HowToDirection","text":"Based on step 1 above, we proceed to clarify the target audience demographics into discrete buyer personas.  This allows for differentiation of brand drivers to match the personas for O2O strategic marketing.  We can then determine  the online audience channels and platforms to reach those personas,  And decide on which online platforms to use when and for what purposes."}]},{"@type":"HowToStep","url":"https:\/\/www.kognifi.my\/ms\/perundingan-dan-perancangan-strategi-pemasaran\/#how-to-step-1567472194461","name":"Brand Drivers and Sales Funnel Formulation","itemListElement":[{"@type":"HowToDirection","text":"Based on step 2 above, we can now accurately formulate the conversations to relate the product to the buyer personas.  These brand drivers will focus on the messaging to influence the target persona in Malaysia or even Internationally. This is an important step to get the momentum to adopt the product or service by the target audience.  The customer journey and sales funnels can then be mapped out based on the brand drivers, messaging and platforms."}]},{"@type":"HowToStep","url":"https:\/\/www.kognifi.my\/ms\/perundingan-dan-perancangan-strategi-pemasaran\/#how-to-step-1567472269324","name":"Go To Market Strategy","itemListElement":[{"@type":"HowToDirection","text":"Based on step 3 above, we can now determine how to go to market.  This tactical part of the plan decides on what type of customer journey campaigns to run based on the desired brand and campaign messaging.   And what KPIs and metrics to setup and track to manage the marketing efforts.  For example, events, influencer, ads, email, social media, content and search campaigns.  It is at this point that the marketing budget will be spent effectively or be busted."}]},{"@type":"HowToStep","url":"https:\/\/www.kognifi.my\/ms\/perundingan-dan-perancangan-strategi-pemasaran\/#how-to-step-1567472321108","name":"Marketing Plan","itemListElement":[{"@type":"HowToDirection","text":"And finally execution of the plan.  The business O2O strategic marketing plan is a comprehensive document of strategy and tactics.  But it needs well oiled execution, monitoring and change control.    Unless you are a project manager, tight control of time lines and delivery of planned sales and marketing collaterals and results might be off.    As project managers, we can create an action plan based on the resources identified and time lines required.  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