{"id":586,"date":"2019-08-13T09:46:00","date_gmt":"2019-08-13T01:46:00","guid":{"rendered":"https:\/\/www.kognifi.my\/?post_type=jetpack-portfolio&#038;p=586"},"modified":"2019-09-17T21:39:00","modified_gmt":"2019-09-17T13:39:00","slug":"digital-marketing-hair-salon","status":"publish","type":"jetpack-portfolio","link":"https:\/\/www.kognifi.my\/ms\/portfolio\/digital-marketing-hair-salon\/","title":{"rendered":"Digital Marketing Hair Salon Project"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Digital Marketing Project Overview<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This <a href=\"https:\/\/www.kognifi.my\/digital-marketing-agency-kl\/\">digital marketing project<\/a> was created to get online organic traffic for a hair salon.    It was initiated in August 2017.  It was a response to a promotion run by <a href=\"https:\/\/www.kognifi.my\/about-kognifi\/\">Kognifi <\/a>targeting small business owners in the Klang Valley, Malaysia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.suzeesalon.com.my\/\" target=\"_blank\">Suzee Salon<\/a><\/strong>&nbsp;is a hair salon for Muslim women.  <a href=\"https:\/\/goo.gl\/maps\/nR16KTG7Td5fJqdv7\">Located at the Galaxy Ampang Shopping Centre<\/a>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To boost their business to a higher level, they wanted their own <a href=\"https:\/\/www.kognifi.my\/digital-marketing-agency-kl\/#webmarketing\">website for promoting<\/a> their hair dressing services. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Project Scope Statement<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Create an online presence to get online leads from Muslim woman seeking affordable hair dressing services in Kuala Lumpur, Malaysia.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"382\" src=\"https:\/\/i0.wp.com\/www.kognifi.my\/wp-content\/uploads\/Feature-Img-Suzee-Salon-510x382.png?resize=510%2C382&#038;ssl=1\" alt=\"Suzee Salon\" class=\"wp-image-597\" srcset=\"https:\/\/i0.wp.com\/www.kognifi.my\/wp-content\/uploads\/Feature-Img-Suzee-Salon-510x382.png?resize=510%2C382&amp;ssl=1 510w, https:\/\/i0.wp.com\/www.kognifi.my\/wp-content\/uploads\/Feature-Img-Suzee-Salon-510x382.png?resize=300%2C225&amp;ssl=1 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><figcaption>Suzee Salon Homepage Sep 2017<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"388\" src=\"https:\/\/i0.wp.com\/www.kognifi.my\/wp-content\/uploads\/digital-marketing-project-kognifi-ss-results-jul19.png?resize=977%2C388&#038;ssl=1\" alt=\"Digital Marketing Project Results Kognifi SS Jul 2019ts jul19\" class=\"wp-image-2211\" srcset=\"https:\/\/i0.wp.com\/www.kognifi.my\/wp-content\/uploads\/digital-marketing-project-kognifi-ss-results-jul19.png?w=977&amp;ssl=1 977w, https:\/\/i0.wp.com\/www.kognifi.my\/wp-content\/uploads\/digital-marketing-project-kognifi-ss-results-jul19.png?resize=300%2C119&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.kognifi.my\/wp-content\/uploads\/digital-marketing-project-kognifi-ss-results-jul19.png?resize=768%2C305&amp;ssl=1 768w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><figcaption>Digital Marketing Hair Dressing Salon Project KPI Metrics Results Kognifi  as at Jul 2019<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To deliver this result, we went through the following activities as listed below.  Feel free to contact us to understand more about this data for your business.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.kognifi.my\/contact-us\/\">contact us<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Marketing Project Plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The digital marketing plan usually looks like this:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The initial meeting and project discussion was to get client inputs to:<\/h4>\n\n\n\n<ol class=\"wp-block-list\"><li>Create the target audience personas and go to market strategies.<\/li><li>Proposal creation to define the scope requirements clearly.<\/li><li>Get proposal confirmation from the client.<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Then Kognifi could move the project to:<\/h4>\n\n\n\n<ol class=\"wp-block-list\"><li>Pull project team together to create the project.<\/li><li>Get final buy-off from client.<\/li><li>Launch platforms to go live.<\/li><li>Monitor analytics and control performance.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Project Scope Requirements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From the <a href=\"https:\/\/www.kognifi.my\/digital-marketing-agency-kl\/#scope_communications_plan\">meetings and final proposal<\/a>, the scope requirements to  the budget were:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Create a website to <a href=\"https:\/\/www.kognifi.my\/prospecting-system\/\">attract prospects<\/a>.<\/li><li>Add custom functionality to website to <a href=\"https:\/\/www.kognifi.my\/digital-marketing-agency-kl\/#site_analytics_cro\">convert prospects<\/a>.<\/li><li>Create <a href=\"https:\/\/www.kognifi.my\/digital-marketing-agency-kl\/#socialmediamanagement\">social media accounts<\/a> for client to use.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Marketing Hair Salon Online Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kognifi applied one off <a href=\"https:\/\/www.kognifi.my\/prospecting-system\/\">SEO techniques<\/a> to attract prospects for this hair salon.  Budget limitations meant no online PPC or CPM advertising nor blogging were done.  Thus <a href=\"https:\/\/www.kognifi.my\/digital-marketing-agency-kl\/\">digital marketing efforts<\/a> had to be basic yet sustainable for the longer term.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.kognifi.my\/marketing-strategy-consulting-and-planning\/\">strategy<\/a> was to focus on optimizing and testing relevancy for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Defined buyer personas<\/li><li>Defined user intent and related keywords<\/li><li>Most common types of search engines<\/li><li>Most common browsers<\/li><li>Most common devices<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Web Platforms Creation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> Based on the <a href=\"https:\/\/www.kognifi.my\/marketing-strategy-consulting-and-planning\/\">marketing strategy<\/a> above, Kognifi created the following platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mobile responsive WordPress based website with a proven premium theme<\/li><li>Custom Malaysian domain name and DNS hosting<\/li><li>Web and email hosting and CDN configuration<\/li><li>Setup and configure the Facebook Page<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Web Content Creation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We created the following content for marketing the hair salon online:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hair dressing Customer Journey sitemap<\/li><li>UI elements and micro copy to match the hair dressing buyer persona<\/li><li>Articles researched and written, related to the user intent<\/li><li>Videos related to the user intent <\/li><li>Sourced and optimized images for the mobile web <\/li><li>Web landing pages related to the user intent<\/li><li>Website functionality for conversions<\/li><li>Website functionality for conversion tracking<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Analytics Performance Configuration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We created and configured the <a href=\"https:\/\/www.kognifi.my\/digital-marketing-agency-kl\/#site_analytics_cro\">analytics to monitor the online performance<\/a> from the website and Facebook page.  This involved:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Selecting the analytics types required for conversion tracking<\/li><li>Creating and installing analytics scripts and pixels<\/li><li>Defining, creating and configuring event triggers<\/li><li>Defining, creating and configuring conversion goals<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Solutioning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We built a website for Suzee Salon with SEO elements to help customers to find this hair saloon and place a booking easily.   Kognifi provided the strategic direction for keywords selection and visuals for the site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This website is built based on mobile-first elements which mean it is responsive on all devices. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also provided social media integration to help Suzee Salon promote their services and latest promotions to Facebook and Instagram.  Now, they just need to increase their capacity from time to time with all those new customers coming!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a clear example of <a href=\"https:\/\/www.kognifi.my\/digital-transformation\/\">digital transformation<\/a> and moving the business into the digital economy.  The traffic and leads generated has given this business owner confidence in using digital tools to reach her target market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, this website is under the Kognifi managed services subscription plan.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"382\" src=\"https:\/\/i0.wp.com\/www.kognifi.my\/wp-content\/uploads\/Feature-Img-Suzee-Salon-510x382.png?resize=510%2C382&#038;ssl=1\" alt=\"Suzee Salon\" class=\"wp-image-597\" srcset=\"https:\/\/i0.wp.com\/www.kognifi.my\/wp-content\/uploads\/Feature-Img-Suzee-Salon-510x382.png?resize=510%2C382&amp;ssl=1 510w, https:\/\/i0.wp.com\/www.kognifi.my\/wp-content\/uploads\/Feature-Img-Suzee-Salon-510x382.png?resize=300%2C225&amp;ssl=1 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.suzeesalon.com.my\/\">Visit Suzee Salon<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Want your own online success?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know to get your <a href=\"https:\/\/www.kognifi.my\/marketing\/o2o-and-omnichannel-marketing\/\">online leads to offline (O2O) success<\/a>?  Lets discuss, Digital Prospecting and Conversions projects and campaigns.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setup a meeting with our<a href=\"https:\/\/www.kognifi.my\/skills-and-expertise\/digitalization-expert-malaysia\/\"> digitalization expert<\/a> that fits your schedule.  Click button below.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.kognifi.my\/contact-us\/\">setup your digital marketing needs<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Project Overview This digital marketing project was created to get online organic traffic for a hair salon. It was initiated in August 2017. It was a response to a promotion run by Kognifi targeting small business owners in the Klang Valley, Malaysia. Suzee Salon&nbsp;is a hair salon for Muslim women. Located at the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":589,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"jetpack-portfolio-type":[1596,1597,1624],"jetpack-portfolio-tag":[],"class_list":["post-586","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","jetpack-portfolio-type-local-seo","jetpack-portfolio-type-o2o","jetpack-portfolio-type-seo-website-creation","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Marketing Hair Salon Project | KL | Malaysia | Kognifi<\/title>\n<meta name=\"description\" content=\"Digital marketing hair salon project case study. 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