Digital Marketing and Google Analytics Training

Digital marketing skills training for corporates, is for companies and teams.  For their marketing managers, executives and staff.  It is to improve their digital marketing skills such as digital content creation.  And get better results with google analytics training with content marketing.  And to use data reports to communicate such success effectively.   This reduces waiting time on developers, and marketers can move faster to see results.  Delivered in the language businesses understand.

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10 Modules

Grow In-House Digital Capability

These modules are designed for growth in digital marketing skills.  This gives enough time to practice the skills learnt.  Before picking up new skills.  Designed with Agile in mind.  Delivered in a workshop style coaching method.

Digital Marketing Preview

This preview introduces the digital marketing staff roles, skills and tools needed for effective digital marketing management for companies.  Suitable for Sales and Marketing Leaders and Managers.

Digital Marketing Management

This module covers best digital marketing management practices and strategies.  How to manage content creators, identify sales opportunities, tools and resources for the digital marketing team.  How to monitor and guide search engine and social media efforts by the team.  How to select the desired metrics and KPIs.  Suitable for Sales and Marketing Leaders and Managers.

 

Digital Traffic Opportunity Analysis

This module covers keyword and audience interest analysis. This includes digital marketing strategies, the SEO plan and target audience in online communities.  Buyer Persona creation for online communities.  The go to market (GTM) action list is developed in this module.  Keyword research training is within this module.

Customer Journey Mapping

This module plans the customer journey (CJ) decision tree creation process from interest to conversion.  It includes high quality content creation and its place in the sales funnel.  It is a key component of your SEO training program.  TOFU, MOFU and BOFU of the digital sales funnel training is done here.

Digital Conversions Design

This module explains the psychographics and planning for conversion rate optimization.  This digital marketing analytics training enables web analytics to improve your microcopy, copywriting, marketing and metrics.

Content Creation

This module guidelines the digital content creation process for SEO and Online Advertising.  This includes content strategy, identifying successful content elements, and creating great content for readers and viewers. It covers blog posts, guest posting and shared content. Video and downloadable content is covered here too.  WordPress training is  part of this module.

E-Commerce Management

This module covers the e-commerce guidelines for effective marketing and conversions.  How to create content for ecommerce.  How to use a piece of content effectively to get users to visit your website.

Digital Advertising

This module covers various advertising modalities, goals and measures on Ad Spend.  Google Ads training and social media, Facebook marketing training are core components of this module.

Sales Funnel and Pipeline Management

This module shows how to use and setup a CRM system for leads management, email marketing and visitor retargeting. This includes content mapping to the online sales funnel and CJ.

Metrics and Performance Management

This module introduces data driven performance reporting methods and skills to monitor and control digital actions to meet plans through analytics and user behavior data.  This covers google analytics training and web analytics to improve your marketing.

Training Details

Kognifi – Smarter Business

Kognifi is a digital agency in Kuala Lumpur, started in Jun 2017.

Kognifi helps local businesses effectively use digital platforms for sales and marketing.

Logga

Logga

HRDF Certified Trainer

Logga is a marketing professional, project management consultant and founder of Kognifi Sdn Bhd.

Before Kognifi, Logga was an international marketer with B. Braun Surgical, Dell, Tyco Healthcare and Flextronics.

He has an MBA, is PMP and SEO certified. Learn more from his Linkedin profile.

Training Needs Assessment (TNA)

A digital marketing skills TNA for corporates can be conducted.  We can help guide you to do this for your organization.  This can be tailored to meet your current and future needs for digital marketing talent and management.

On-Site In-House Training

Training focused only on your team jump starts their digital marketing work.  Its like a consulting facilitation session to develop the digital marketing plan for your organization along with the required digital skills.  One module a day/week.  Over 10 weeks or less.

Developing Capacity and Talents

You need talent and back-fill capacity.  Digital marketing is a rapidly growing field, with a high demand for skilled staff.  Staff turnover will be a given, with competing offers for experienced staff. To control costs and resilience, building digital capacity in your organization is vital to compete in this digital economy.

Build In-House Capability

Building your organization’s in-house digital marketing capability enables the company to move fast to capture opportunities.  The marketer sees the market opportunity first.  And the in-house digital marketer can move almost instantly to respond to that opportunity.

Skills to Deliver KPIs and Metrics

Watch your competition.  Match them.  Deliver to your performance plan.  Business is a numbers game.  The digital marketers know their numbers.  And the reason those numbers are relevant to the business objectives.  Digital marketing is measurable.  Do you know your relevant digital marketing metrics?

HRDF Claimable

Kognifi is a HRDF Training Service Provider.  And the trainer is HRDF TTT certified to conduct these trainings.  This means that you can claim for HRDF reimbursements for these training.

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